CWM · Understand
Review consumer behavior and available signals, with data coverage and limitations.
Loop Marketing · The marketing application layer
Turn consumer understanding into a marketing loop.
Loop Marketing brings CWM consumer understanding and Harness execution into one business workflow: capture behavior, decide the next action, activate across channels and accumulate loyalty. Record outcomes so your team can review results and improve the next cycle.
Book a demoCWM → Harness → Loop Marketing
A consumer signal becomes a reviewed marketing action.
Harness · Execute
Prepare a task using the approved skills, tools and budgets. Route outreach for human review.
Loop Marketing · Measure
Run the approved workflow, record responses and loyalty outcomes, then use the evidence in the next cycle.
Why one system
One loop — not a dozen disconnected tools.
Most retention “stacks” are a patchwork of point tools stitched together. The loop is one system, so your data, your numbers and your AI finally agree.
The stitched-together stack
- Five to eight tools — CDP, email, loyalty, analytics, recommendations, consent — each its own contract and login.
- A separate copy of the customer in every tool, and none of them agree.
- Every metric defined differently per system, so the dashboards contradict each other.
- Integration glue you build and babysit — a change in one tool quietly breaks another.
One Agentic Retention Loop
- One member profile (One ID), resolved once and shared across every stage.
- One governed semantic layer — every number defined once, so every tool agrees.
- Capture → Decide → Activate → Accumulate in a single system, with no glue to maintain.
- New capabilities arrive as modules of the same loop — not another vendor to wire in.
One loop, four agents.
Click a node to jump to how it works — and how its output feeds the next.
- 1Capture — Behavior Capture
- 2Decide — Intelligent Decision
- 3Activate — Cross-Channel Activation
- 4Accumulate — Asset Accumulation
Humans set goals & guardrails
1Behavior Capture (CDP)
Online + in-store POS events, captured live.
Resolving a register swipe to a member ›
200M+
members captured live, online + in-store
Source: McDonald’s China (SocialHub client)
2Intelligent Decision (AI Agents)
AI agents decide against a Consumer World Model of your base.
Spotting churn risk → DEFACTO cut promo cost 20%→7% ›
20%→7%
promo cost, by deciding the right offer
Source: DEFACTO (SocialHub client)
3Cross-Channel Activation (Marketing Automation)
Agent-run journeys across email / SMS / app / store.
Firing the next message in seconds, not days ›
800+
campaigns a year, one internal team
Source: YATA (SocialHub client)
4Asset Accumulation (Loyalty & CRM)
Points, tiers & repeat-purchase lock-in.
Turning points into points-mall coupons that drive the next purchase ›
5% → 85%
member GMV, as points-mall rewards drove repeat purchase
Source: McDonald’s China (SocialHub client)
1
Customer Data Platform
SocialHub.AI CDP resolves customer identities across POS, e-commerce, mobile apps, social platforms, and in-store interactions creating a single, actionable profile for every customer in real time.
Input
Raw touchpoint events — online behavior, clicks, in-store POS swipes.
Output
One live, unified, decision-ready customer profile.
Feeds back
Member actions from node ④ flow back in, making the profile richer every cycle.
2
AI Agents
★SocialHub.AI Agents are purpose-built AI systems that detect customer intent, select optimal channels and timing, and execute campaigns replacing manual marketing operations with intelligent automation.
Input
The unified profile plus the last cycle's results.
Output
A next-best-action: who, which offer, which channel, when.
Feeds back
Conversion and silence signals train the next decision.
3
AI Marketing Automation
SocialHub.AI Marketing Automation is where the agent's decision becomes a real, on-brand touch. AI discovers your brand, writes and self-critiques the copy, grounds the offer in your catalog, then a hardened cross-channel stack sends it across email, SMS, app push, web push and the in-app inbox — plus WhatsApp, LINE and RCS on your own connected accounts — and every reaction flows back to sharpen the next decision.
Input
The agent's next-best-action.
Output
A real cross-channel touch — and the customer's reaction.
Feeds back
New behavior re-enters Capture; reactions re-enter Decide.
4
Loyalty & CRM
SocialHub.AI Loyalty and CRM transforms traditional points-and-discounts programs into intelligent engagement systems that increase member revenue contribution while cutting promotion costs by 65%.
Input
The purchase, plus current points and tier status.
Output
An updated, heavier member asset.
Feeds back
Redemptions, upgrades and repeat purchases feed back into Capture — the loop closes, the base larger.
Native, not bolted on
AI built into the loop — not strapped to the outside.
Bolting an AI onto systems it can only read from the outside makes it a commentator. Native AI lives inside the loop — reading the live business, and acting on it.
AI bolted on from outside
- The AI sits outside your systems, reading exports — it sees yesterday's data, not what's happening now.
- It can suggest, but it can't act — no path back in to actually send, issue an offer or update a member.
- It guesses at raw tables with no shared definitions, so its numbers drift from your dashboards.
- Only as trustworthy as the fragmented data beneath it — and governed as an afterthought.
Native AI inside the loop
- The AI is part of the system, reading the live business through the governed semantic layer — current, not stale.
- It doesn't just advise — it decides, sends, issues offers and writes back to the profile, under guardrails.
- It reasons over certified definitions, so the number it acts on is the number on your screen.
- Permissions, audit and consent are built in — the AI operates inside the same governance as everyone else.
Inside the loop
Every capability, mapped to its stage.
The loop is one system, built from governed, production capabilities. Here's the whole surface — jump into any one.
①CaptureBehavior Capture
- Members
- Custom Fields
- Custom Objects
- Embedded Pages
- Connectors & Notifications
- Tags
- Events
- Relationships
- Segments
- Ad Audiences
- POS, ERP & OMS via API
- Product Catalog & Industry Models
- Shopify
- Amazon & TikTok Shop
- Receipts (Offline)
- Stores & QR Sign-up
- Behavior Tracking
- Store & Location Marketing (LBS)
- Zero-Copy Data Sources
- Metrics — the AI interaction layer
- Data Governance
- Data Compliance
- Data Export & Portability
- NPS & Web Forms
②Decide ★Intelligent Decision
- Consumer World Model
- Dashboard
- Business Goals
- SoTag for Slack
- SoClaw — Hire your AI employees
- Socialhub Harness — the enterprise agent runtime
- AI Governance & Approvals
- Enterprise Skill Library
- Business Ontology
- One Semantic Layer
- Predictive Intelligence
- MCP & API
- Recommendations
- Experiments & A/B
- Campaign Approval
- Strategy Research
The loop compounds. The funnel resets.
Each cycle: richer profile → sharper decision → cheaper activation → heavier loyalty asset → new behavior, fed back in. A funnel zeroes out every quarter; the loop builds on the last cycle. McDonald’s China member sales went 5% → 85% — that’s compounding, already happened.
Related reading
Keep exploring the pages most related to this one.
Loop node
Behavior Capture
One live, unified profile — served through a governed semantic layer, the single interface the AI reads the business through.
Read more Loop nodeIntelligent Decision
A next-best-action: who, which offer, which channel, when.
Read more Loop nodeCross-Channel Activation
A finished, on-brand touch — written by AI, sent across channels — and the customer's reaction.
Read more Loop nodeAsset Accumulation
An updated, heavier member asset.
Read moreExplore the marketing loop on your own data.
400M+
50+
12+