Marketing Automation · Conversational Editing
Edit by telling it what you want.
Once the first draft is written, you refine it in plain language. Ask for a shorter version, a warmer tone, a different call to action or a rewrite for a specific audience — and the change is applied precisely to the draft you already have, not generated from scratch. Everything you liked stays put.
The problem
Editing AI output usually means starting over.
Re-rolling loses the good parts
A draft is ninety percent there, but one line is off. Ask most tools to fix it and you get a brand-new draft — the headline you loved and the offer you carefully worded are gone, and you're back to hunting for the version you had.
So people stop asking for changes
When every edit risks unravelling the whole draft, marketers ship copy that is “good enough” rather than right. The friction quietly lowers the bar on everything that goes out.
How it works
You talk, it edits — one change at a time.
You say it in plain language
Type what you want in the same way you would ask a teammate: “make it shorter”, “warmer tone”, “add a little urgency” or “rewrite this for lapsed VIPs”. No menus, no settings to hunt for.
It understands the edit you mean
Your instruction is matched to the right kind of change — shorten, lengthen, shift the tone, swap the call to action, adjust the subject line, translate, and more — across roughly fourteen editing operations.
It applies the change to your draft
The edit is made precisely to the draft you already have. It is not a fresh generation — everything you did not ask to touch stays exactly as you left it.
You keep iterating
Read the result, then ask for the next change. You shape the copy one instruction at a time until it reads the way you want — a conversation, not a rewrite.
What you can ask
If you can say it, you can ask for it.
“Make it shorter.”
Tighten a rambling draft down to the lines that earn their place, without losing the offer.
“Warmer tone.”
Soften a stiff, corporate draft into something that sounds like a person your customer trusts.
“Add urgency.”
Bring the deadline forward in the reader's mind so the message earns a click today, not next week.
“Swap the CTA to ‘Shop the sale’.”
Change the call to action wording while leaving the rest of the message untouched.
“Rewrite for lapsed VIPs.”
Re-angle the same content for a specific audience so it reads like it was written for them.
“Translate to French.”
Produce a translated version of the draft that still carries your brand voice.
“Punch up the subject line.”
Rework just the subject line to earn the open, and leave the body copy in place.
“Add a section on free returns.”
Introduce a new block of copy where it belongs, without disturbing what already works.
Why it matters
Surgical, on-brand, and fast.
Surgical
Changes land exactly where you asked and nowhere else. The parts of the draft you already approved are left untouched, so you never trade one fix for a fresh set of problems.
On-brand
Every edit is made in your brand voice, so a shorter draft, a warmer tone or a translated version still sounds unmistakably like you — not like a generic template.
Fast
Refining copy becomes a short back-and-forth instead of a rewrite. You iterate to the version you want in minutes and move the campaign forward.
Refine any draft in plain language — the change lands surgically, everything else stays put.