① Capture · Behavior Tracking
Capture behavior everywhere your members are.
Email, your loyalty area, your app, and your own site — four places to track, one member timeline. Anonymous activity links to a member the moment they sign in, and every signal is measured on our side, bot-filtered, and honest even with Apple and Gmail privacy features.
One member timeline
anonymous → resolved to member
The problem
Your member's behavior is scattered across four tools that never talk.
Email opens you can't trust
Apple and Gmail auto-load images, so half your “opens” are machines. Decisions built on inflated engagement are decisions built on noise.
On-site behavior, invisible
What a member browses in your loyalty area, taps in the app, or reads on your site lives in three different analytics tools — none of them tied to the member.
Anonymous stays anonymous
A visitor browses for weeks before signing up, and all that intent is lost the moment you can't connect their earlier behavior to the new member.
Four collection surfaces
Capture once, everywhere they engage.
Every surface writes into the same member timeline — so the whole picture is in one place, not four exports.
Opens and clicks that count real people
Every open and click is recorded and tied to the member. We even account for Apple and Gmail privacy features that auto-load images, so an “open” means a real person actually looked — not a machine inflating your numbers.
Member portal
Every visit and tap, tied to the member
Every visit to your loyalty area — what they viewed, where they came from, the campaign that sent them, and the device they used — plus which sections they saw and which they tapped. Tied to the member when they're signed in, anonymous when they're not.
Native app
Same tracking, inside your app
Your loyalty area runs inside your app with one-tap sign-in, so what members do in the app flows into the very same timeline. There's no separate mobile-analytics tool to set up or reconcile — it's the same tracking, in your app.
Your own site
Your own website too
Add a lightweight kit to your marketing or online store and page views join the same member timeline. You see what people do on your own site, not only what happens inside Flash.
One timeline
Four sources, one member story.
Activity is tracked anonymously at first, then links to a member as soon as they sign in — so a visitor's earlier activity joins their record the instant they're known. The result is one timeline in order: enrollment, points, receipts, coupons, email opens and clicks, loyalty-area visits, in-app taps, and site browsing — all in one place, per member.
A member timeline
Opened “Weekend perks”
Email · iPhone · real open
Visited the portal
Portal · rewards page
Tapped “Redeem 200 pts”
App · offer block
Browsed pricing
Your site · via tracking kit
Earned 120 points
Receipt · in-store
illustrative · device & location · bot-filtered
Built for trust
Honest signal — not inflated, not faked by the device.
Measured on our side, not the visitor's
Device, browser and location are worked out on our servers, and automated bots are flagged — so the data can't be faked by the visitor's device.
Honest email numbers
The hard part of email reporting done right: real human opens are separated from the Apple and Gmail privacy features that auto-load images, so engagement reflects people, not machines.
Anonymous visitors become known members
Activity is tracked anonymously at first and links to a member as soon as they sign in. The moment a visitor is known, everything they did earlier joins their member record.
Privacy built in
Tracking honors opt-in choices and browser privacy signals, and stays anonymous when a visitor isn't signed in — built to respect the member by default.
Built-in anti-abuse protection
Your public tracking is protected by default: built-in limits cap anyone who copies your tracking ID from flooding it with fake data, and you can restrict tracking to your own websites. Junk traffic is dropped before it ever reaches your timeline — so a competitor can't poison your numbers.
It doesn't stop at capture
The behavior timeline is the raw material the rest of the loop runs on — the member record, segments, the dashboard, and the agent that decides the next best action.
Email, portal, app, and your own site — engagement measured server-side and bot-filtered.