- Product
Techsun product
Social Hub——Cloud native enterprise CEP, using CDP, CRM, MA integration design.
- Solutions
Solutions
For fashion shoes and clothes, catering industry, cosmetics, health care, home appliances & 3C and other industries to provide life-long accompany of customers with whole-domain interactive solutions.
- Service Cases
- About
Challenges faced by the maternal and infant products industry
Channel information fragmentation
The member information of offline stores, applets and other channels is independent from each other, and there is no systematic member data and analysis, so the member function is difficult to play its role
Lack of data capability
With the continuous expansion of the membership, it is necessary to conduct unified analysis, management and operation of the membership. Traditional CRM often lacks data capabilities
Low brand loyalty
The particularity of the maternal and infant industry makes the overall life cycle of customers shorter, resulting in low customer loyalty to the brand, which makes it difficult to form customer stickiness and brand reputation
Extensive marketing activities
Lack of digital marketing tools, no difference between members and non members, single marketing mode of offline stores, difficult to measure the effect of marketing activities, resulting in low input-output ratio
Life cycle management mechanism
Build a management mechanism covering the whole life cycle of users, improve user stickiness and extend the life cycle value
Member loyalty system
Through label and model analysis, select the right communication crowd, communication time and communication content to improve user loyalty
Automated marketing components
Assist enterprises to build automatic marketing processes, analyze the effect of marketing activities in real time, and enable business personnel to adjust marketing strategies in a timely manner
L·BABY
L·BABY was founded in 1998, It is mainly engaged in the chain retail business of pregnancy, baby and children's products, with more than 1600 franchise stores and direct stores, and more than 20 million members. Techsun helps it get through the direct marketing and multi-channel 20 million+member data, establish a complete user life cycle management mechanism, use data analysis and labels, establish a sleep customer activation process, and maximize the value of members.
