- Product
Techsun product
Social Hub——Cloud native enterprise CEP, using CDP, CRM, MA integration design.
- Solutions
Solutions
For fashion shoes and clothes, catering industry, cosmetics, health care, home appliances & 3C and other industries to provide life-long accompany of customers with whole-domain interactive solutions.
- Service Cases
- About
Challenges faced by 3C industry of household appliances
Data fragmentation of various channels
Brands usually have multiple online and offline channels, and even have directly connected enterprise customer transaction data. Scattered transaction data makes business analysis difficult
Fragmentation of customer demand
There are more and more consumers' purchase entrances. The brand lacks a unified data center for management and 360 ° portrait of consumers. It is difficult to understand consumers' real needs
Low marketing input and output
Lack of a powerful data center to integrate multi-channel transaction data and submit it to the back-end system for more effective data analysis, resulting in a low marketing input-output ratio
Low consumption frequency
The industry characteristics of high customer price, low repurchase rate and long decision-making period make the life cycle of 3C customers of household appliances short and it is difficult to tap the lifetime value of users
Global data integration
Integrate multi-channel transaction data and customer data to quickly complete data infrastructure
Unified membership system
Connect the member systems of all platforms through digital technology, build a unified member loyalty plan, and achieve full life cycle operation
Real time service analysis
Based on the real-time analysis of marketing, enable business personnel to adjust the operation strategy in a timely manner to achieve cost reduction and efficiency increase
Microsoft
Microsoft, founded in 1975, is the world's largest computer software provider and the leader in the development of personal computer software. Microsoft Online Mall has an official mall and third-party e-commerce retail stores, which need to integrate, clean and insight the member data of each platform. Techsun helps Microsoft Online Mall to unify the data center and greatly improve the value of data utilization.
