- Product
Techsun product
Social Hub——Cloud native enterprise CEP, using CDP, CRM, MA integration design.
- Solutions
Solutions
For fashion shoes and clothes, catering industry, cosmetics, health care, home appliances & 3C and other industries to provide life-long accompany of customers with whole-domain interactive solutions.
- Service Cases
- About
Challenges facing the healthcare industry
Weak digital foundation
The healthcare industry is in the golden period of rapid development, and the importance of membership management is becoming increasingly prominent. However, the traditional healthcare industry has a weak digital foundation, which makes it difficult to quickly improve the operational efficiency of members
Data fragmentation of various channels
Online and offline data are fragmented, unable to be managed through a unified data center, and lacking a customer portrait system, it is difficult to support personalized marketing strategies covering the entire life cycle
The marketing effect is difficult to measure
Lack of end-to-end marketing activity management, inability to deposit information on activity execution and results, and the ability to deeply analyze the ROI of marketing activities.
Difficult to tap data potential
Lacking the ability to analyze market activities, it is difficult to use data to drive the formulation of marketing strategies, and business personnel cannot timely adjust marketing strategies according to marketing effects
Member big data platform
Uniformly identify and manage customers from all online and offline channels, and consolidate the basic digital capabilities
Loyalty system
Support the brand to create various types of loyalty plans, covering the full life cycle operation of customers
Real time marketing analysis
Analyze the performance of each marketing link in real time, enable the business personnel to adjust the marketing strategy in time, and improve the input-output ratio
Abbott
Abbott Group is a global leader in the medical and health industry, and its products cover medical and health fields such as diagnosis, medical devices, nutrition products and drugs. Abbott's global business covers more than 160 countries and regions. Techsun helps Abbott to aggregate multiple data of enterprises, establish a perfect user tag system and member loyalty system, and achieve an increase of 18% in the repurchase rate and 33% in customer satisfaction.
