- Product
Techsun product
Social Hub——Cloud native enterprise CEP, using CDP, CRM, MA integration design.
- Solutions
Solutions
For fashion shoes and clothes, catering industry, cosmetics, health care, home appliances & 3C and other industries to provide life-long accompany of customers with whole-domain interactive solutions.
- Service Cases
- About
Challenges Faced by Fashion Footwear Industry
Complex and diversified channels
The offline business is complex, online channels have increased, agents and channel data are scattered, and there is a lack of unified data caliber, making it difficult to tap the value of the whole domain data
Marketing patterns are changing
The marketing resources are scarce and the cost is rising. In the face of endless new marketing methods, the brand is unable to adapt and it is difficult to evaluate the real marketing effect
Lack of refined operation
There is no difference between the operation of members and non members. The complex consumption path leads to unclear user images, which makes it impossible to create a personalized user journey
Difficulties in promoting high concurrency
Higher requirements for system architecture, stable performance and safety compliance are put forward under the promotion activities such as online celebrity live broadcast, Double 11, and Seckill
Global aggregation
Get through all consumer contacts and realize omni channel consumer data access and integration
Intelligent recommendation
Select more effective product recommendations through sales analysis of customers and products
Segmentation
Based on customer labels and portraits, achieve accurate target customer segmentation, improve activity response rate and reduce activity costs
Loyalty Program
Monitor the whole life cycle data, analyze members' consumption behavior at different stages, and adopt targeted operational strategies
Adidas
Adidas was founded in 1949 and officially entered the Chinese market in 1997. The brand introduced Techsun as its CEP solution provider in 2014 to help it build a set of CEP platform, which integrates CRM, CDP and MA, for membership management, insights and automated marketing, and in 2019, this solution was replicated to Hong Kong and Taiwan, China.
