Background

L·BABY's original CRM lacked data capabilities and could not meet the needs of refined marketing scenarios.

Enterprise needs

Lack of user life cycle management mechanism, unable to carry out refined user operation

Lack of data analysis and membership tagging system, making it difficult to maximize membership value

Lack of user tags and data model, difficult to achieve accurate marketing

Solutions

Build a CDP system to significantly improve data analysis capability based on the technology of storage and calculation separation, core data analysis and BI report analysis, and deep insight into users and business

Establish a complete user lifecycle management mechanism and implement different marketing strategies for members at different lifecycle stages

Use data analysis and tagging to establish a dormant customer activation process and maximize membership value

Through tagging and model analysis, help customers filter the right communication group, communication time and communication content to achieve accurate marketing communication.

Figure: Techsun Solution Diagram