- Product
Techsun product
Social Hub——Cloud native enterprise CEP, using CDP, CRM, MA integration design.
- Solutions
Solutions
For fashion shoes and clothes, catering industry, cosmetics, health care, home appliances & 3C and other industries to provide life-long accompany of customers with whole-domain interactive solutions.
- Service Cases
- About
Challenges faced by the catering industry
Data integration is difficult
Low industry concentration, regional taste differences, serious data islands, and lack of customer data collection and analysis capabilities
Difficulty in sales promotion control
It is difficult to control the channel, the access channel is relatively single, the implementation ability of activities is uneven, and the customer's perception of rights and interests is insufficient, which makes it difficult to meet expectations
High cost consumption
The catering industry is a labor-intensive industry, which relies heavily on manpower. The traditional operation mode is expensive and inefficient, and the customer experience is poor
Low customer repurchase
Single marketing scenario, lack of member operation system, low customer stickiness, lack of flexible digital marketing tools, and low repurchase rate
Label system
Establish a label system, provide automatic, manual and intelligent multiple marking and crowd circle methods, and accurately depict customer portraits
Contact digitization
Adopt efficient omni channel and digital contacts to provide consumers with more convenient services
Equity of points
Improve the value of points, so as to improve the stickiness and loyalty of customers
McDonald's
McDonald's has more than 4,000 restaurants in mainland China and serves more than 1 billion customers every year. In the process of rapid development of its online and offline business, it faces the problems of huge pressure on its original CRM system, scattered membership data in various channels, and single form of rules for marketing activities, etc. Techsun provides a solution for it, based on cloud-native architecture, which is sufficient to cope with the impact of daily 10 million high concurrency; it supports the development of diverse tagging schemes, high fineness segmentation of the population, and marketing automation combined with member preferences. Reaching.
