Background

Abbott values the deposit of data assets and the construction of membership system, but in the face of the huge amount of data, the members could not be accurately differentiated and positioned, and thus could not implement more accurate interaction strategies.

Enterprise needs

Lack of accurate consumer portraits, difficult to refine operations

Urgent need for 360° view of customers to facilitate business decisions and accurate marketing

Lack of flexible member loyalty and marketing and promotional activities management system

Solutions

Aggregate enterprise data from multiple parties to establish a perfect user tagging system

Use data and intelligent algorithms to build a 360-degree user portrait

Plan accurate marketing campaigns, trigger personalized content and card coupon push

Figure: Techsun Solution Diagram