Background

Adidas has many distributors in mainland China. Different data structures make it difficult to manage channel data in a unified way, and the existing system lacks in-depth understanding of customers

Enterprise needs

Channel membership information is independent of each other, the same member is difficult to identify, and membership data is scattered and redundant

With the diversification of brands and the expansion of channels, it is necessary to analyze and categorize all kinds of membership data to form a more accurate customer portrait.

Lack of data base and tools for target group segmentation, difficult to achieve accurate marketing and low marketing conversion rate

Lack of system support for flexible promotions, high labor and time costs for promotions

Solutions

Establish multi-channel member loyalty system, 360° view of members, provide RFM model, and provide real-time support for business decisions

Provide flexible and configurable promotion tools to realize various forms of points and vouchers promotion strategies, and provide distributed configuration interface to quickly realize market campaign creation and distribution

Integrate with member website, official mall, online management system, WeChat, SMS, email, call center and other systems to capture various member behavior data

Provide flexible points, coupons and other promotional tools, and can launch rich activities at any time to respond to the changing needs of the market

Figure: Techsun Solution Diagram