Background

Microsoft Online Store has an official store and a third-party e-commerce retail store, and needs to integrate, cleanse, and gain insight into the membership data of each platform in a unified way.

Enterprise needs

Microsoft Online Store has an official store and a third-party e-commerce retail store, as well as transaction data from small and medium-sized enterprises, and the scattered and fragmented transaction data makes business analysis difficult.

Lack of a powerful data center to integrate multi-channel transaction data, as well as the data cleaning to the back-end system to do more effective data analysis.

Solutions

Build a data center to transfer multiple front-end transaction data to CRM for management through the interface on a regular basis

According to the business logic, the data quality of front-end data is verified and controlled at both the interface side and the system side

Build MS online store CEP system with high standard of operation and maintenance of cloud-native technology

Reach enterprise-level users in real time by phone, email or SMS

Figure: Techsun Solution Diagram