McDonald's has more than 4,000 restaurants in mainland China and serves more than 1 billion customers every year. In the process of rapid development of its online and offline business, it faces the problems of huge pressure on its original CRM system, scattered membership data in various channels, and single form of rules for marketing activities, etc. Techsun provides a solution for it, based on cloud-native architecture, which is sufficient to cope with the impact of daily 10 million high concurrency; it supports the development of diverse tagging schemes, high fineness segmentation of the population, and marketing automation combined with member preferences. Reaching.

Adidas was founded in 1949 and officially entered the Chinese market in 1997. The brand introduced Techsun as its CEP solution provider in 2014 to help it build a set of CEP platform, which integrates CRM, CDP and MA, for membership management, insights and automated marketing, and in 2019, this solution was replicated to Hong Kong and Taiwan, China.